FIRST LOOK
A glimpse into the course
Watch how your team can use the Cicero Retention Lab to practice handling high-touch scenarios that challenge customer renewals.
WHY IT MATTERS
Retention is your revenue engine
The numbers say it all—retention is the key to long-term growth and profitability.
Of a company’s business comes from existing customers.
Some SaaS startups lose up to 60% of customers—despite increased CS investment.
A 5% retention gain can boost profits by 25% to 95%
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Establishing criteria for success: Set success metrics early to align expectations and boost adoption.
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Proving ROI to a skeptical executive: Convince executives of ROI using relevant metrics and use-case data.
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Rescue the onboarding: Help clients overcome onboarding challenges and reignite product engagement to drive retention.
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Low adoption user coaching: Coach low adopters with targeted value to prevent churn.
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Handling a feature gap / competitor mention: Address feature gaps and competitor mentions with confidence.
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Difficult renewal negotiation: Navigate complex renewals to close deals under pressure.
RETHINK RETENTION
Expert perspectives on what’s holding back renewals
Discover why retention is stalling—and what your team can do to build trust, drive usage, and win renewals.
