Sales Training

Drive faster ramp-up, higher close rates, and seller confidence—with sales training that fuels behavior changes at every level, channel, and market.

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  • Medtronic
  • TOSHIBA
  • GitLab
  • Red Hat
  • BCA Finance
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  • IBM
  • Avaya Logo White

THE CHALLENGE

Why traditional sales training isn’t working:

  • 70% of salespeople lack formal training, leading to missed quotas

  • Training misses tough, real scenarios & personas

  • CRM adoption ≠ sales mastery

  • Sales skills aren’t reinforced or measured

  • Objection handling is weak

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Our solution

Most sales training offerings are either AI platforms, CRM add-ons, or classroom content. Only CGS Immersive delivers:

Cicero AI Roleplay

Reps get real-time, judgment-free practice—handling objections, pitching value, navigating tough conversations. Cicero simulates realistic buyers, listens, and gives instant, tailored coaching to build true fluency and confidence.

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Custom Content Creation

Your business is unique; so is your content. We tailor every program for your products, motion, and market—grounded in your messaging and buyer journey, not someone else’s.

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TeamworkAR Virtual Collaboration

Distributed or technical reps collaborate with SMEs, access job aids, and troubleshoot in real time—never leaving the sale. 

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Learning Consulting

We help define your learning goals, align content with key KPIs, and surface data so you know exactly where your teams excel and where they need support. 

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Blended Delivery & Analytics

ILT, VILT, XR, mobile microlearning, ongoing analytics—nothing left to chance, every KPI tracked.

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CASE STUDIES

Trusted by sales, enablement, and partner leaders

  • Cicero has been named one of Selling Power’s “Top AI Sales Coaching Solutions 2025,” recognizing its impact on how sales teams practice and improve. According to Selling Power, “Cicero is a game-changing, AI-powered roleplay platform that transforms passive sales training into emotionally rich, unscripted practice.

    Selling Power
  • Cicero gave our team the confidence they needed. Our new reps started hitting quota twice as fast.

    Director of Sales Enablement
    MedTech
  • With CGS, we finally aligned both direct and partner sales. Our channel teams ramped up in half the time.

    Global Channel Lead
    Financial Services
  • Blending real roleplay with data-driven coaching made hard sales feel easy and our pipeline speed took off.

    Sales Operations Lead
    B2B Tech