Each year, Fast Company selects organizations for its flagship World’s Most Innovative Companies ranking, then highlights hundreds more across sectors and regions. The list has become shorthand for where real innovation is reshaping business and culture. Past honorees include companies like Waymo, Notion, and Nvidia—brands that are redefining how we move, learn, and work.

Now the list includes a company focused on how people prepare for that future, using immersive practice to build the readiness and capability that make new strategies, technologies, and business models work.

Our ambition is simple: turn the old model of training into immersive, in‑the‑flow‑of‑work practice that closes those gaps and makes the future of work feel winnable, not overwhelming.

Teams using immersive learning and practice have:

• Cut time‑to‑proficiency for critical roles by double‑digit percentages.

• Reduced escalations and high‑risk incidents after rolling out immersive scenarios at scale.

• Turned training reports into readiness and performance dashboards tied to revenue, safety, and CX metrics.

Recognized for innovation that changes behavior
Recognized by Fast Company, Gartner, Everest Group, and IDC for innovation in immersive learning and AI‑powered training, CGS Immersive helps organizations turn strategy into day‑to‑day behavior.

Turn training into immersive practice
People step into XR and rich digital environments that mirror their real world—stores, hospitals, aircraft cabins, factories, contact centers—and work through scenarios that look and feel like their job.

Give every employee an AI teammate and coach
Sellers, supervisors, and frontline staff practice with lifelike AI personas—prospects, customers, candidates, even direct reports—getting real‑time questions, objections, and pushback plus coaching on what landed, what didn’t, and how to adjust on the next attempt.

Tie practice to transformation outcomes
Each experience is built around a business goal—launching a product, reducing incidents, improving NPS, hiring better, building leaders—with readiness and behavior data flowing back into the business so leaders can see where teams are ready, where risk is concentrated, and how practice is affecting results.

Most organizations partner with CGS Immersive to achieve specific business outcomes in 60–90 days:

• Close complex deals faster. Give reps immersive practice for the conversations that matter most and see time‑to‑proficiency, win rates, and ramp time improve across key products and segments.

• Reduce safety, service, and escalation risk. Drop frontline teams into realistic, high‑stakes scenarios and track reductions in safety incidents, customer escalations, and service failures across sites and regions.

• Build stronger leaders and talent at scale. Let managers rehearse interviews, coaching, and tough conversations so you can see gains in hiring quality, retention, and engagement across the organization.

Work with a Fast Company Top 10 Most Innovative Company to make your next wave of change actually stick.